Frequently asked questions

The Magic Frame turns a photograph into a memory you can return to with a tap. We print your chosen photograph as a personalised 7 × 5 inch Magic Photo and add hidden NFC technology. Tap it with a compatible phone and your private memory page opens with your title, personal message and video.

You receive one personalised 7 × 5 inch Magic Photo with the NFC connection built into it. Your digital memory includes your title, personal message and one video.

No. Your order includes the personalised Magic Photo, not the physical picture frame. This means you can choose a frame that suits your home, style or the person receiving it.

The video isn't stored inside the photograph itself. Hidden NFC technology connects your Magic Photo to its hosted memory page. When a compatible smartphone taps the Magic Photo, the phone opens that page in its browser, where the message and video can be viewed.

No. There is no Magic Frame app to download. The recipient taps the Magic Photo with a compatible NFC-enabled smartphone and the memory opens in their browser.

Most modern NFC-enabled smartphones can read a Magic Photo. The exact NFC position varies between phone models, so occasionally you may need to move the phone slightly over the photograph to find the best tap position.

NFC stands for Near Field Communication. It's the short-range technology used by many smartphones for things such as contactless interactions. The Magic Photo uses NFC to direct a compatible phone to the memory connected to that photograph.

Most normal photo frames should work well. Very thick glass, acrylic, additional layers or some metal-backed frames can reduce the NFC range. If a tap doesn't register immediately, try moving the phone slightly or testing the Magic Photo outside the frame.

Videos should be in MP4 format and no larger than 50 MB.

Try trimming unnecessary sections or exporting the video at 1080p with a smaller file size before uploading.

Yes, but if you add music or other third-party content, make sure you have the right or permission to use it.

Your Magic Photo can only reproduce the quality of the image you upload. Blurred, very small, heavily compressed or low-resolution images may appear softer when printed. Cropping or enlarging an image can also reduce visible detail.

Your individual memory page is excluded from search-engine indexing. However, anyone who has access to its private link can potentially view it, so don't share the link with anyone you don't want to see the memory.

Your memory is intended to remain available while The Magic Frame service operates. We do not describe the service as guaranteed lifetime hosting.

Yes. Contact support@themagicframe.co if you want us to remove your hosted memory, subject to any information we may need to retain for legal or operational reasons.

Each order is checked by hand so the correct photograph, memory and NFC tag are matched together. The NFC connection and recipient memory are tested before dispatch.

Because each Magic Photo is personalised, the usual change-of-mind cancellation right does not normally apply. If you need to change or cancel an order, contact us as soon as possible. If production has not yet begun, we will always try to help where we can. Your statutory rights are unaffected.

Contact us at support@themagicframe.co. We may first help you check the NFC positioning or frame setup. If the product is genuinely faulty or damaged, we will provide an appropriate remedy in line with your statutory rights.

Delivery options and estimated times are shown at checkout. For more information, see our Shipping Policy.

You can send a Digital Moment for free. Add a video and personal message, choose a style and share it digitally with someone special. There's no physical Magic Photo to wait for, so it's useful when you want to send something personal straight away.

Yes. You can create and send a Digital Moment free.