A moment, held forever.

Tap your Magic Photo with your phone and the memory behind it opens. No app. No batteries. No setup.

Create your Magic Frame Send a Digital Moment Free
A framed Magic Photo and a phone bringing the same joyful memory to life in a warm home

Two ways to make the moment matter

Make it something they can keep.Or send the moment now.

A premium Magic Photo displayed in a warm home

The Magic Frame £29.99

A photograph you can hold. A moment you can relive.

Some moments deserve more than a place in your camera roll.

A moment you can hold

Your favourite photograph becomes something real to display and keep.

The memory behind the picture

A tap brings back the video and feeling behind that moment.

Made personal to them

Your photograph, title, message and video come together as one meaningful gift.

Made to be kept

Not another memory lost in a phone. Something they can return to again and again.

Create your Magic Frame Discover the Magic Photo
A mother and child sharing a joyful moment together

Send a Digital Moment Free

Forgot the card? Send something more personal instead.

Create a short video, add your message and choose a style, then send it instantly by email, WhatsApp or share link.

Up to 60 seconds

Record yourself or choose a video.

Add your message

Add a title and your own words.

Send instantly

Email, WhatsApp, Share or copy the link.

Free for 90 days

No app required.

Digital, personal and ready to send instantly.

Send a Digital Moment Free

How it works

From photograph to living memory.

Six simple steps, from choosing the photograph to reliving the moment.

A parent choosing a still from a child's home video on a phone01
Choose the moment00:08

Choose your photo

Upload a favourite photograph, or choose a moment from a video.

A joyful memory of a little girl in a pink dress filling a phone screen02

Add the memory behind it

Add your title, personal message and the video you want to relive.

A finished unframed mounted Magic Photo showing its durable layered edge03

We create your Magic Photo

We print your 7 × 5 photograph and connect it to your hosted memory.

An unframed mounted Magic Photo arriving in premium packaging04

Frame it your way

Your finished Magic Photo arrives ready to place in a frame that suits your home and style.

A phone tapping the front of a Magic Photo placed in a home frame05

Tap to relive it

Tap the photo with a compatible phone and the memory opens. No app needed.

A happy parent holding a phone and reliving a memory of a little girl in a pink dress06

Relive the moment

Your message appears first, then your video is ready to play — whenever you want the moment back.

Works with most modern NFC-enabled smartphones.

For every moment that matters

From everyday moments at home to once-in-a-lifetime milestones, keep the memories that matter close — or give someone a moment they can return to again and again.

A young child taking their first steps at home

First Steps

The little moments that change everything.

View this memory

A bride and groom holding each other during their first dance

First Dance

The moments you wait a lifetime for.

View this memory

Friends running through the sea on a summer holiday

Holiday

The days you wish you could go back to.

View this memory

A ballet dancer performing alone in a spotlight on stage

Performance & achievement

The moments all the hard work was for.

View this memory

A crowd with hands in the air at an open-air concert

Good Times

The nights you still talk about.

View this memory

A woman embracing an elderly relative, both smiling

Always with us

The memories that keep someone close.

View this memory

And so many more moments…

Mother’s Day · Father’s Day · Graduation · Performance · Winning moment · First words · Anniversary · Concert · Family milestones · Everyday memories

A Magic Photo displayed in a customer-chosen frame in a warm home interior

At home, every day

More than a photo.
A feeling you can hold.

The Magic Frame

£29.99

What you receive

  • A premium 7 × 5 printed Magic Photo
  • Your title and personal message
  • One video memory
  • Your hosted memory page
  • The hidden tap technology already set up
  • Programming and testing before dispatch

Your finished Magic Photo arrives ready to place in a frame that suits your home and style.

Frame not included.

Photo quality

Your Magic Photo can only reproduce the quality of the image you upload. Low-resolution, blurred, heavily compressed or very small images may appear softer when printed, and cropping or enlarging an image can reduce visible detail.

NFC

For the best tap experience, place the Magic Photo in a normal photo frame without excessive layers between the photo and the phone. Very thick glass, acrylic or some metal-backed frames can reduce NFC range.

Create Your Magic Frame

Made carefully. Tested before it leaves us.

Made with personal care

Each Magic Frame is checked by hand so the right photograph, memory and hidden tap technology are matched together before dispatch.

Tested before dispatch

The tap and memory are tested before your Magic Photo is sent.

Your memory stays yours

Your personal photograph, message and video are used to create your Magic Frame and are not used for marketing without your permission.

See a Magic Frame come to life

Open a real example and experience the photograph, message and video for yourself.

Experience a Magic Frame