A family milestone
A memory from the life you have built together.
Anniversary Magic Photo
An anniversary photograph you can relive.
Choose a photograph that means something to you both, and bring the memory behind it back to life.
A personalised 7×5 Magic Photo linked to your video — made to keep, display or give.
Create Your Magic Photo
£29.99 · 7×5 personalised Magic Photo · Frame not included
What is a Magic Photo?
More than an anniversary photograph.
A photograph brings back the moment. A Magic Photo brings back what happened around it. Tap the photograph with your phone and the video behind the memory opens — no app and no batteries.
Discover the Magic Photo
Your shared memories
Which moment tells your story?
Your wedding day
The photograph — and the first dance behind it.
View an example
A favourite trip
The view you captured and the moments around it.
View an example
The ordinary moment
Sometimes the photograph that matters most was never planned.
View an example
Create one for your partner — or simply for the memories you want to keep in your own home.
A real Magic Frame example
One photograph. Your first dance, brought back to life.
A real example of how one photograph becomes a memory you can return to with a simple tap.
See the full First Dance exampleThe dance we never wanted to end.
For a few minutes, everything else disappeared. Just the two of us, surrounded by the people we love, holding onto a moment we’d waited so long for. A memory we’ll always want to come back to.
How it works
From photograph to living memory
01Choose the photograph
Pick the image that means something to you both.
02Add the video
Connect the film behind the moment.
03Personalise it
Add your title and message.
04We create it
Your Magic Photo is individually matched and tested.
05Frame it your way
Use a favourite frame that suits your home.
06Tap to relive
Bring the memory back whenever you want it.
Every Magic Photo is individually matched, programmed and tested before dispatch. Read our promise.
A photograph
Captures the moment.
A beautiful still image you can keep and display.
A Magic Photo
Lets you return to it.
Tap the photograph and the video behind the memory opens.
A keepsake for the story, not just the date.
Whether it is your first anniversary or one of many, the important part is the moment you choose to bring back to life.
Questions, answered
- Can I use our wedding photo?
- Yes. Choose the wedding photograph that means the most to you both and add the video behind that memory.
- Can I use a holiday or candid photo?
- Yes. It does not need to be a formal anniversary photograph — choose any photo that holds the memory you want to relive.
- Is the frame included?
- No. Your 7 × 5 Magic Photo arrives ready for a frame of your choice.
- Does the recipient need an app?
- No. There is no app to download, nothing to charge and nothing to set up.
- 7×5 premium Magic Photo
- Individually matched & tested
- No app required
- Private memory experience
Relive a moment from your story together.
Create a personalised Magic Photo from the photograph and video that mean the most.