01Photo gift with video
A photograph with the video behind it.
Turn a favourite photograph into a personalised keepsake linked to the video behind that memory. Tap the Magic Photo with a compatible phone and the video opens. No app required.
£29.99 · 7×5 personalised Magic Photo · Frame not included

What makes it different
More than the photograph.
A photograph captures how the moment looked. The video behind it can bring back the movement, the voices, the laughter and the feeling of being there, whenever they were captured.
The photograph stays something you can hold and display. The video sits behind it and opens with a tap.

How the tap works
A simple tap opens the memory.
The Magic Photo uses hidden NFC technology. Tap it with a compatible phone and the memory linked to that photograph opens.
- No app required
- No batteries in the Magic Photo
- Opens in the phone’s browser
For the moments a photograph cannot show on its own.
- A first dance
- A child’s first steps
- A holiday moment
- A performance or achievement
- A family memory
- Someone you want to remember
- A pet’s personality
- An everyday moment worth keeping
A real Magic Frame example
First Dance
A real example of how one photograph becomes a memory you can return to with a simple tap.
See a Magic Photo in actionThe dance we never wanted to end.
For a few minutes, everything else disappeared. Just the two of us, surrounded by the people we love, holding onto a moment we’d waited so long for. A memory we’ll always want to come back to.
How it works
From photograph to living memory
01
02Add the video behind the memory
03Add your title and message
04We create your Magic Photo
05Place it in a frame you choose
06Tap with a compatible phone to revisit the memory
Every Magic Photo is individually matched, programmed and tested before dispatch. Read our promise.
A normal photograph
Holds the image.
A favourite photograph to keep and display.
A Magic Photo
Holds the photograph and connects it to the video behind that memory.
Tap the photograph and the video behind that memory opens.
Questions, answered
- How does a photo gift with video work?
- The video isn't stored inside the photograph itself. Hidden NFC technology connects your Magic Photo to its hosted memory page. When a compatible smartphone taps the Magic Photo, the phone opens that page in its browser, where the message and video can be viewed.
- Does the recipient need an app?
- No. There is no Magic Frame app to download. The recipient taps the Magic Photo with a compatible NFC-enabled smartphone and the memory opens in their browser.
- Is the frame included?
- No. Your order includes the personalised Magic Photo, not the physical picture frame. This means you can choose a frame that suits your home, style or the person receiving it.
- What phones work with a Magic Photo?
- Most modern NFC-enabled smartphones can read a Magic Photo. The exact NFC position varies between phone models, so occasionally you may need to move the phone slightly over the photograph to find the best tap position.
- Can I use my own photograph and video?
- Yes. You choose the photograph and the video, then add your own title and message.
- 7×5 premium Magic Photo
- Individually matched & tested
- No app required
- Frame not included
- Compatible NFC phone required
- Private memory experience
Keep the photograph. Revisit the moment behind it.
Create a Magic Photo from the photograph and video that mean the most.